Hydrate your skin to stay looking young and healthy! This lotion works overtime to leave your skin moisturized and healthy. Infused with doses of avocado oil, vitamin E, and vitamin B5, the formula works to penetrate skin and hydrate from the ground up, healing and soothing skin as it goes. Plus, with no parabens, you can be confident that what you're putting on your body is helping it. This moisturizing lotion is excellent for dry to normal skin and sensitive skin. Compare this lotion to Cetaphil(TM) Moisturizing Lotion and see the comparable ingredients at a fraction of the cost. Your body craves the gentle, moisturizing care of B-Pure(R) Moisturizing Body Lotion!